Tips for Planning and Hosting a Successful Product Launch Event

Hosting a product lunch event is not a child’s play. It takes lot of nerve to conduct everything accordingly as it is one of the smartest marketing moves ever to entice customers. You don’t need to have profound experience nor it is something that one cannot try without professional help. By following few simple tips, you can easily organize everything. I have crafted some of the great ideas on how to host a product launch event which is given below.

Below few such tips are discussed:

Selecting the particular style

  • You need to have a clear vision about the launching event. Therefore, before getting into the actual planning you have to be clear about the purpose of your event, like whether it is a new product launch or revising an old one, business re-launch or mere awareness. So that you can plan everything keeping your goal set. When you are clear about your goal you can fabricate the content of it and determine the style and approach.
  • You need to think about the goal of the event as well, if you want to have media coverage or whether it is just for improving sales or meant for consumer awareness, you need to determine as well.
  • Next think about the ambiance you would like to have for your product, what kind of theme you would like to fabricate, what will be the best way to reach your targeted consumer.

Determining the venue

  • Now among the few important considerations that decide the success and failure of an event, venue selection is significant. Your product launch will be successful if maximum of your targeted traffic visit it.
  • So the venue should be such which would be accessible to all, a place where people may reach without facing any transportation hassle and also the place must bear some relevance to the product you are about to launch.
  • Choosing a location is actually critical as it will directly leave an impact upon your company. It may sound odd, but if you are not having an upscale market don’t go for upscale venue.
  • You can go for trade show and organize your launching program. As there you will be having people in large number.
  • But there is one downside as you have to compete with other companies who are likely to be there, promoting their product.

Preparing budget

  • You need to select the budget or else things will take a minute to go out of your hand.
  • You need to make a chart with heads like venue, food, decoration, support staff and vendors, marketing and promotion and then you should make sub categories like under the head of venue divide categories like space rental, number of tables, floral decoration and parking etc.
  • You need to survey and know the approximate pricing and then prepare your own table of budget.
  • While hosting an event this table will definitely help you a lot.

Preparing an event narrative

  • Now often many big players ignore this portion of the event but event narrative is actually important a part in hosting an event launch.
  • Now if you are not aware of the term event narrative, it contains brief about the company, introducing the product, involving aspects like to whom are you talking, What do you want them to think? Etc.

I hpe that it will help you in your event. If you want to share some more ideas with us then please let us know in the comment section below. You are also more than welcome to contribute an article on our website. Please contact us for further information.

Makeinbusiness Event – Inspired By Make-in-India Initiative

Government of India is encouraging youths to be an entrepreneur and create more jobs in the country. With this encouragement and MakeinIndia plans, we are witnessing lots of new startups in the city. Recently, in Bangalore, I was invited to attend an event organised by Makeinbusiness team in the heart of the city. This new startup i.e makeinbusiness.com is focusing on sharing business ideas and opportunities in each and every possible sectors in India.

One important point about this event was to convey the possible opportunity in various sector in India. Many people who are willing to start their own business do not know about profitable opportunities in which their ROI will be quick and high as compared to other opportunities. This new website i.e makeinbusiness.com, describes each business opportunity in the country and encourage entrepreneurs to dig deeper in that opportunity. They also shares detailed business plan for that particular business.

Further in that event, the founder was discussing about opportunity in waste management and role of the present government to implement waste management and recycling possibility.  Waste management is a major concern for every developing country and goverment should encourage indivisuals to step up into this business and create opportunities for job seekers. There are many challenges in waste management and government is taking good steps to overcome them. If you are interested in waste management business then read this paper from IIT Kapur.

Apart from waste management, their is huge scope in agriculture sector in India. In that event I came to know that there are various profitable business opportunity in agriculture sector and one can establish a good venture out of it. The agricultural industry in India is growing with very fast pace, with the advert of new and innovative ways of farming, this industry is booming and ROI is many fold higher. The website also covers profitable ways of doing farming.

The founder was also talking about import export business in India. He added that the import export business looks complex but it is one of the easiest opportunity available in the market. He further added that on his website he has mentioned various tips in import export business in India like how to find buyers, where to find buyers, how to approach, what are the procedures of import export and all related points regarding this business.

It was very nice and engaging event conducted in a planned way.